He has to be considered right up there with the very best. "From a marketing view he occupies a very tight niche - as long as he retains the same qualities and does not look to acquire a more glamorous image. And I think it’s widely accepted that if Murray had been born 10 years earlier or later, he too would have a bagful of major titles to his name.Like so many Brits, I’ve been watching him for years, and Wimbledon ‘13 was breathtaking, especially after his emotional final the year earlier.
I’ve been struggling for a long time. Andy Murray announces impending retirement from tennis – as it happened. "He is good with kids, and he is an enlightened commentator on things like gender issues, so I see these investments in start-ups, including ones to make tennis more accessible, as part of his brand positioning.
Official tennis player profile of Andy Murray on the ATP Tour. That last game will be the toughest game I’ll play in my career, ever.”His total career singles titles, with an overall match win-loss ratio of 663-190 (77.73%)Here’s what Murray had to say at that dramatic press conference, having initially broken down when asked about his hip pain:Juan Martín del Potro, one of the foes Murray faced regularly over the years and who he beat in the 2016 Olympic final, refuses to believe it’s over.“When I was serving for the title [at the 2012 US Open], there was a sense of how big a moment that is in British tennis history. "He needs to choose brands that highlight him as an outsider, which is why the Castore deal was bang on," says Ms Kourovskaia. It helps players find courts and coaching sessions around the UK.
He has always been an 'outsider', whose success has been greatly assisted by his grit and doggedness.She says while he will not reach the same earnings level in retirement, there will still be companies looking to be associated with the three-time Grand Slam winner.And although it is unlikely that he is to become a globetrotting coach to other players, opening his own academy could be another route to go down. Having the operation last year was to give it the best possible chance of being better. Been in a lot of pain for 20 months now. Alas it wasn’t to be.“We Scots have a fierce pride in the things we do that others can never appreciate. "But opening his own academy is definitely something he should consider, as it could only benefit him as a brand, and ultimately the country if new British players came through from it. For so long he had failed to produce performances that matched his world ranking but then he reached the final in Paris. "Last year he invested in Deuce, a new start-up app aimed to make tennis more accessible and affordable. I wish it did, because it would be feeling brilliant right now.In the meantime, here’s Sir Andrew Barron Murray OBE rapping (skip to 1.30 to minimise the pain). What was the injury which has kept Andy Murray out?