It was almost a rebellious force in music,” says Stefan Miller, Sprite’s senior brand manager.Sprite is shifting gears as the brand posts solid sales results. The new, more vibrant logo stood out more on packaging, and featured a blue-to-green gradient with silver "splashes" and subtle white "bubbles" in the background. Asked why the brand is risking tinkering with its marketing now, Aaliyah Shafiq, group director for Sprite, says, “This is a way for us to truly accelerate that momentum. {{ result.published_at | date("%B %e, %Y") }}The lemon-lime soda is shelving its “Obey Your Thirst” tagline, which debuted in 1994, for “Thirst for Yours.” But the update is about more than tweaking a few copy lines. fairy; Other crossword clues with similar answers to '"Obey your thirst" slogan… New marketing will emphasize hip-hop’s growing role in a culture that extends way beyond music to include fashion, design and more. And now, it’s really a culture that impacts everything,” says Dipal Shah, director of integrated marketing content at Sprite, which is owned by Coca-Cola Co. “For us, it was really important as a brand to be respectful of that and also reflective of that.”Sprite—which has been putting rappers in its ads since Kurtis Blow starred in the 1980s—is making the most significant change to its hip-hop marketing strategy in 25 years.In the ad, Shane objects to being confined to the rapper label, preferring “generation-defining artist.” In one scene, a likeness of her appears in a fictional video game, as a signal of her wide-ranging ambitions. One of the first lyrics for the new slogan were: "never forget yourself 'cause first things first, grab a cold, cold can, and obey your thirst.” Under the new slogan, Sprite tapped into hip-hop culture by leveraging up and coming, as well as underground rap artists including; LL Cool J, A Tribe Called Quest, KRS-One, Missy Elliott, Grand Puba, Common, Fat Joe, Nas and others in television commercials. In the summer of 1996, Coca-Cola, who manufactures Sprite products, was looking to change the image of its sparkling soda. Lust, indulgence and instant gratification: for over 200 years in America, each was considered to be fundamentally sinful and the identifying characteristics of the foolish, the sluggard and the immature. The words; "Great Lymon Taste!" Sales were down. E.J. The message is clear: whatever you desire, get it. Just for the taste of it. The product name, "Sprite" had a blue backdrop shadow on the logo. He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics, and the Island Packet in South Carolina. Made from the best stuff on Earth. Open Happiness. Refreshes in every sense. Life tastes good. 6 letter answer(s) to "obey your thirst" slogan. Their slogan implores people to quench their thirst with their beverage. Thirst is everything. Light it up.
which had been present on the previous logo, were removed. Drink it up. The lemon-lime soda is shelving its “Obey Your Thirst” tagline, which debuted in 1994, for “Thirst for Yours.” But the update is about more than tweaking a few copy lines. So sorry 7UP.”{{ result.published_at | date: "%B %e, %Y" }}Aspiring fashion designer Seth Giscombe stars in Sprite ad. Obey your thirst." This logo was used in the United States until 2006, and similar variants were used in other countries until this year as well.Sprite redesigned their label in 2009, removing the "S" logo.In 2006, a new Sprite logo, consisting of two yellow and green "halves" forming an "S" lemon/lime design, made its debut on Sprite bottles and cans.